Selena Gomez still holds the title of Queen of Instagram with a whopping 138m fans, but Down Under there’s fierce competition for which Aussie label holds the crown.
Despite new lust-worthy brands popping up all the time, it seems that longevity is key, with many of Australia’s most-followed accounts the ones which have been around since long before Instagram’s humble beginnings.
Below, the 10 most popular Aussie labels on Instagram in 2018.
10. Forever New
Instagram followers: 309.1k
9. Minkpink
Instagram followers: 313.7k
8. Alice McCall
Instagram followers: 433k
7. One Teaspoon
Instagram followers: 514k
6. Cotton On
Instagram followers: 705k
5. Spell
Instagram followers: 913k
4. Zimmermann
Instagram followers: 1.1m
3. Quay
Instagram followers: 1.5m
2. Billabong
Instagram followers: 1.5m
1. Sabo Skirt
Instagram followers: 1.6m
RELATED: Proof Celebrities Love Australian Fashion Designers
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