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Asos Is In Major Trouble After Calling Size 10 ‘Large’

The internet is not impressed

We really hope this was a technical error… UK e-tailer Asos has made a lot of women seriously unhappy after they categorised a pair of UK size 10 shorts as Large.

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The Pull & Bear shorts started at UK size 4, which had XS listed next to it, and finished at size 10, co-listed as L.

And of course, the internet noticed. Twitter users have had a field day lambasting Asos for body-shaming and promoting unrealistic expectations of women, saying the sizing sent a dangerous message to the girls and young women who shop on their site.

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https://twitter.com/GrrlGhost/status/864825390711414785?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.harpersbazaar.co.uk%2Ffashion%2Ffashion-news%2Fnews%2Fa41571%2Fasos-face-backlash-for-calling-a-size-10-large%2F
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https://twitter.com/Machneas/status/864860360792195073?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.harpersbazaar.co.uk%2Ffashion%2Ffashion-news%2Fnews%2Fa41571%2Fasos-face-backlash-for-calling-a-size-10-large%2F

Since a Twitter user called out the sizing gaffe, it’s had over 2000 likes and been shared nearly 600 times, the BBC reports.

Asos have since released a statement putting the sizing down to a “technical glitch” and have now changed their sizing categories for the shorts.

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