Ariana Grande has added new luxury style credentials to her portfolio, becoming the latest brand ambassador for Swarovski.
The ‘7 Rings’ singer will debut as the face of the jeweller’s 2024 holiday campaign.
Grande said she was honoured by the partnership. “I am thrilled to be Swarovski’s brand ambassador. It’s an honour to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression,” she said in a statement. “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”
Meanwhile, Swarovski’s global creative director, Giovanna Engelbert, cited Grande’s “positive energy” as the reason she was chosen as the face of the campaign.
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as brand ambassador,” Engelbert said. “Ariana is a brilliant artist whose creativity shines through her song writing and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Grande and Swarovski shared a glimpse at the collaboration, with an elegant black and white photograph of Ariana wearing a trio of Swarovski necklaces.
While Ariana is best known for her musical talents, the 31-year-old star is about to embark on thrilling promotions for the Wicked press tour.
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