One listen through Adele’s third studio album, 30, and the juxtaposition of her iconic vocals with her new sound—especially on the album’s fifth song “Oh My God”—solidifies the start of a new era for the musician.
And now, her new music video for said song proves that her newfound foray into high fashion has completed Adele’s transformation.
Directed by Sam Brown, who helmed the singer’s 2010 “Rolling in the Deep” video, the black-and-white video sees Adele donning three jaw-dropping couture moments worth fawning over.
Styled by Jamie Mizrahi, as the video’s darkness fades, Adele is revealed sporting a custom Harris Reed transparent pussy bow blouse, adorned in polka dots, paired with a black corset top and a skirt with an empire waist.
Of course, her beauty is similar to the style she’s been loving recently—centre parted and slicked back. Additionally, she’s wearing jewellery from Reed’s own collaboration with Missoma, which is a pair of gold and pearl drop earrings and matching rings with their celestial shapes hinting at her next look.
Following up from the first, Adele’s second onscreen couture moment is a custom piece from Louis Vuitton, and yes, eagle-eyed fans will remember that this was the look that she teased in the lead up for the music video. Designed by Nicolas Ghesquière, the gown features brocade and a white caplet, giving a saint-like feel as she sings in front of a neon halo.
But the look is far from over. Mizrahi paired the stunning gown with a set of black leather opera gloves and chandelier cross earrings. When it came to her beauty, famous hair stylist Sam McKnight completed her look with a retro chignon, while makeup artist Anthony Nguyen paid homage to her signature black cat eye.
As the video begins to wrap up, Adele has one—and potentially her most dramatic—haute couture look to go. In the grand fashion finale, while perched on a chair beside a horse, she dons a custom corseted dress by Vivienne Westwood made from red satin gown and with a matching silk tulle bolero. As for her hair, she sported wet look curls and a diamond-riddled Cartier necklace.
While, yes, the video was shot in black-and-white, full-colour imagery can be spotted on Instagram, where both Adele and Mizrahi have shared a behind-the-scenes peek at the jaw-dropping couture moment in its full glory.
Interest piqued? Check out the full music video for ‘Oh My God’ by Adele below.
Related stories
Native ad body.
Native ad body.
Native ad body.
