Art and watchmaking have always intersected, with horology having long offered the chance for you to wear a piece of art on your wrist.
The concept of โwatch as artโ is one Swatch has adopted most literally with its Art Journey initiative โ a collaboration with storied institutions around the world to reinvent renowned artworks for the wrist. Last month, the Swiss watchmaker embarked on the latest chapter of its Arts Journey, bringing one particularly iconic museum along for the ride.
For its latest collaboration, Swatch has teamed up with Britainโs Tate Gallery. A dynamic institution with a network of four galleries, including one set inside Londonโs reclaimed Bankside Power Station, the Tate has played an integral role in pushing the envelope in the UKโs modern art space. With its thematic curation and eclectic mix of aesthetics and time periods, the museum celebrates the worldโs significant modern and contemporary art, as well as the best of British art dating back to 1500.

Accordingly, it was inevitable the galleryโs collaboration with Swatch would be colourful and energetic, especially since the space has been home to over 70,000 works of art, including icons like J.M.W. Turnerโs The Scarlet Sunset, Henri Matisseโs The Snail and Fernand Lรฉgerโs Two Women Holding Flowers. These three artworks have been transformed for the wrist alongside four more designs, which are also inspired by the works of artists who have previously exhibited at the Tate. These include Marc Chagallโs Blue Circus, Joan Mirรณโs Women and Bird In the Moonlight and Wilhelmina Barns-Grahamโs Orange and Red On Pink, as well as Louise Bourgeoisโ reoccurring use of spirals more broadly.

Through this new instalment in its Art Journey, Swatch not only reaffirms its long-standing love affair with art, but offers customers their own piece of some of the worldโs most famous modern artworks. Shop some of the marie claire teamโs favourite options below, or discover the full Swatch x Tate Gallery range here.

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Swatch Turnerโs Scarlet Sunset
from $155 at The Iconic

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Swatch Bourgeoisโs Spirals
from $175 at The Iconic

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