The new Essentials collection from Swatch is bringing dopamine dressing to designer new heights with its bold, mood-boosting wristwear, and we’re here for it.
Of course there’s always a place for a minimalist timepiece in your wardrobe rotation, but as our sartorial intentions have shifted gear from a pursuit of quiet luxury to a louder fashion realm, so too have our thoughts on colour. That is to say, we cant get enough of it!
And while there’s no denying it can be a bridge to cross if you’ve gotten use to a certain way of dressing, there’s no better way to restore one’s faith in the power of the palette, than with an accessories reboot.
Enter the Swatch Essentials range, a bold, bright and characterful collection that’s redefining wristwear for the digital age.

Who says essentials need to be pared-back and neutral? With a kaleidoscopic range of colourways and profiles to choose from, there’s a watch for every look, like and mood, making standout style easier than ever.
For the colour confident, there’s a rainbow hued offering across regular styles like the Big Bold and Bioceramic What If? Or, for those who prefer a lighter touch to their time-keeping, there’s a tonal temptation to be found in Skin’s pastel picks – and with colour names like Lilac Lightness and Serenity Sage, how could one resist?

Unique detailing like 3D numerals, glow-in-the-dark hands and sun-brushed dials offer a personalised take on classic style without having to compromise on the Swiss-made functionality synonymous with the brand.
And although the latest range might feel like a nostalgic return to youthhood, there’s nothing elementary about these next-gen Essentials. On the contrary, the brand’s strong commitment to combining practicality with flair is as evident throughout this collectable release, as it is across its esteemed accessories stable.
The fresh new offering signals a bold new design direction for anyone seeking to bring some fun back into their wardrobe without having to forgo luxury.