Pandora is back with a bold message: love is powerful, and it’s meant to be worn.
The latest Be Love campaign isn’t just about jewellery—it’s a celebration of love in all its forms, from self-love to sisterhood and everything in between.
Fronting the campaign is an iconic line-up of talent, including Winona Ryder, supermodel Iman and models Vittoria Ceretti, Mica Arganaraz, Karen Elson, He Cong, Elisabetta Dessy, and Ugbad Abdi, amongst others.
For Ryder, it’s about deep listening and seeing the world through another’s eyes. “It’s just a profound way to experience love,” she says.
The collection itself turns emotion into artistry. The Be Love heart charm—available in sterling silver—can be personalised with engravings, while the Essence heart ring reimagines the classic symbol in sleek, modern form.
Standout pieces like the UNICEF charm offers a contemporary twist on feminine iconography with its minimalist silhouette while also continuing the brand’s charitable partnership with the global organisation that seeks to empower young people around the world through opportunities to learn and create a better future.
With striking visuals by Fabien Baron and Craig McDean, Be Love is an invitation to embrace love and wear it proudly, whatever shape that emotion may take.
Below, actress Winona Ryder reflects on the importance of celebrating connection, compassion and empowerment.
If you could share one piece of advice or inspiration about love that aligns with Pandora’s Be Love message, what would it be?
Love, in all its forms, is about presence and authenticity. Whether it’s romantic love, self-love, or the love we share with friends and family, it thrives when we show up fully and kindly.
If you could give one piece of advice about love to your younger self, what would it be?
I would tell my younger self to not be afraid of vulnerability. Love isn’t about being perfect—it’s about being real, open, and willing to grow alongside the people you care about.
Jewellery often carries memories and emotions. Are there any Pandora pieces that remind you of a special moment or person?
There’s a heart charm I was gifted that reminds me of the love and support I’ve received from my family over the years. Every time I see it; I think of them.
If you were to create a necklace with charms representing your life, what would some of those charms look like?
My necklace would definitely include a book charm, representing my love for storytelling! I love that Pandora charms let you create something that’s entirely your own.
How has your perspective on love evolved over the years?
My perspective of love has grown deeper over the years. It’s constantly evolving, and that’s what makes it so powerful.
How do you define love, and how do you try to express it in your daily life?
Love, to me, is about connection—understanding, empathy, and kindness.. I try to express it through listening, supporting others, and showing up.
How do you think jewellery can help people feel more connected to love and the ones they care about?
Jewellery is an opportunity to carry love with you. Wearing something that represents love, whether it’s for yourself or someone else, can be a constant reminder of those you hold close to your heart. I love that Pandora enables you to build personalised, meaningful pieces you can express yourself through.
Why do you think it’s important for people to have access to jewellery that reflects both their personal style and the significance of their memories?
It’s so important because jewellery holds so much meaning—it’s not just about how it looks, but about what it represents. Pandora makes it possible for more people to wear something that truly reflects who they are and what’s important to them, and that’s really special. The fact that you don’t have to sacrifice style or craftsmanship to make that connection is what makes Pandora’s approach so unique.
