For nearly six decades, FRED, and its Force 10 creations have symbolised strength and freedom, blending nautical inspiration with high jewellery savoir-faire. Now, the Parisian Maison reimagines its most emblematic design with Force 10 Rise – a modern evolution that speaks to resilience, individuality, and effortless style.
Reinventing A Classic
Born from a love of the sea, Force 10 is rooted in the adventurous spirit of its founder, Fred Samuel. A jeweller with an eye for the unconventional, Samuel was captivated by the raw power and elegance of sailing, a passion that found its way into his designs. When he introduced the original Force 10 bracelet in the 1960s, its braided steel cable and sleek gold buckle were a radical departure from traditional fine jewellery and quickly became synonymous with a new generation of house codes. It wasn’t just an accessory; it was a statement.
Now, Force 10 Rise refines that legacy, balancing the toughness of its sailing roots with a new, fluid silhouette. It plays with contrasts – where rugged cables meet polished gold, and technical precision meets gentle elegance. The reimagined creations are designed to be styled as one, or together, allowing wearers to channel that same spirit of individuality and quiet rebellion that defined the very first Force 10 piece.
Novelties Of Note
With Force 10 Rise, FRED is proving that fine jewellery doesn’t have to sit quietly in a box – it’s meant to be worn, played with, and styled to match your mood.
The creations are all about contrast: polished yet edgy, delicate yet bold, timeless yet refreshingly modern. The mix of pink and white gold, punctuated with diamond pavé, makes every piece feel like a little burst of light against the skin.
Designed to be layered, stacked or worn individually with a focus on striking form, novelties like the band ring and ear cuffs offer a luxurious take on geometrical silhouettes. Then there’s the pendant necklace, created to sweep gently across the collarbone with its sculptural curves, lending a sense of undeniable elegance to any outfit. Or, if unexpected opulence is the look you’re after, then seek out the subtle intrigue of a stacked cuff and hoop combination that catches the light – and eye – with every move.
Jewellery has always been more than decoration – it’s a form of self-expression. With Force 10 Rise, FRED invites wearers to embrace their individuality, styling these luminous pieces to reflect their own journey.
Whether worn solo or stacked in endless combinations, the reimagined range is a reminder that strength and elegance are not opposites – they rise together.
The FRED Force 10 Rise creations are available now in boutiques and on the FRED website.
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