New Year, new Dior fashion. The luxury Maison have started 2025 haute with the launch of a vertical adaptation of their revered Dior Toujours quilted leather bag. A must-have
—a surprising everyday essential with an elegant touch.
For the new season, this must-have is reinvented in an unprecedented vertical version, distinguished by its ingenious clasp evoking the “CD” signature. An essential object of desire inviting freedom and movement, it features rounded handles and an adjustable, removable strap, offering both hand and shoulder carrying, sophisticated or more casual. . An outstanding accessory reflecting Dior’s resolutely contemporary spirit, to be discovered in boutiques from January 2, 2025
The Toujours bag is imagined by Dior Creative Director Maria Grazia Chiuri as part of the spring/summer 2023 ready-to-wear collection. The new iteration? Cruise 2024
Under Chiuri’s direction, the French fashion house has returned the macrocannage motif—a heritage Dior design feature—which now defines the Toujours bag.
First returning in the autumn/winter 2021-22 collection, the cannage stitching pattern is iconic vintage Dior, originally inspired by 19th century cane chairs from Christian Dior’s atelier.
Borrowing from Christian Dior himself, the Toujours bag features the the founding-couturier’s cherished gris-gris emblem, the ‘D, I, O, R’ charms.
The timeless design of the Toujours is reminiscent of the Lady Dior bag, which was a noted favourite of Princess Diana. The Toujours, however, is less structured and able to fit seamlessly with everyday wear. Being both elegant and practical, it’s the perfect bag to elevate your wardrobe staples.
The relaxed structure makes it the perfect accompaniment for your classic blue jeans and oversized blazer, or a cute pleated mini and white tee.
The Toujours bag is available in ‘Black’ and ‘Powder Beige’ colourways for the medium size, and in ‘Candy Light Pink’, ‘Latte Dior’ and ‘Grey Stone’ for the small format. This exceptional bag embodies the creative passion of the Ateliers
it features rounded handles and an adjustable, removable strap, offering both hand and shoulder carrying, sophisticated or more casual.
.The Toujour is equipped with two adjustable handles that allow for either a hand or shoulder carry—so you can tote it around or sling it over your shoulder for ease.
The new Dior Toujours bag is available now at Dior.com.au
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