The Melbourne Fashion Festival has officially announced menswear label COMMAS the National Designer Award winner for 2021.
The accolade, which is presented by David Jones, was also accompanied by the Honourable Mention for Sustainability, making COMMAS the first brand to take out both of the highly coveted acknowledgement since the awards’ inception.
COMMAS, which specialises in creating sustainable luxury swimwear and resort wear for men, is based out of Sydney and has gained a cult following for its clean slihouettes, bold, original prints and its minimalist approach to masculinity.
On awarding the label the honour, Melbourne Fashion Festival CEO Graeme Lewsey said COMMAS stood out for its eco-conscious approach to producing high fashion.
“Every year the talent that we are presented with blows me away. The creativity, the exceptional standards and the clear direction each designer has for their business is inspiring. This year was, of course, no exception, and after the difficult year we were presented with, each designer’s tenacity really shone through,” he said.
“We love COMMAS’ clean and classic silhouettes that are paired with original artworks, creating a modern, masculine sensibility with additional detail and all designed, delivered and marketed with a consciousness of the environment.”
As part of their win, COMMAS’ founders Richard and Emma Jarman will receive a significant business development prize pack to enable the label’s ongoing development of growth, including a cash prize of $10,000.
They will also have their collection featured alongside the best of local and international designers at the all-new Gala Runway presented by David Jones on March 11, 2020 at the National Gallery of Victoria, as well as the inaugural opportunity to have a highly coveted window in the department store’s iconic Bourke Street Mall location for two weeks.
Like COMMAS, this year’s finalists particularly outstanding, with labels E Nolan (Vic), LeoPhil (NSW), Holiday the Label (NSW), MAARA Collective (NSW) and Autark (SA) all competing for the prize.
You can shop COMMAS on their website, MATCHESFASHION Man, MyTheresa and more (see here for additional stockists).
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