There are a few major sales days each year we’re willing to open our wallets for and Black Friday is at the top of the list.
For retailers, the Black Friday and Cyber Monday weekend is as big as Boxing Day sales – and last year it was actually bigger than the post-Christmas sales, according to analysis from the Australian Bureau of Statistics.
For us avid shoppers, sales that come ahead of the festive season meaning we can save big when purchasing gifts, and of course, treat ourselves to an item or five.
While we’re all about indulging in a little retail therapy, particularly after the year we’ve had, the sheer magnitude of Black Friday can send shoppers into a buying frenzy that results in purchases we’ll probably only wear once.
Our tip for picking the steals out from the regrets? Evaluate and update your wish-lists ahead of time, so when sale day arrives you can see if what you really want made the cut.
When Is Black Friday & Cyber Monday?
The Best Black Friday Deals Of 2024: Editor’s Picks
Best Black Friday Fashion Deals
Best Black Friday Shoes, Jewellery, Bags & Accessories Deals
Best Black Friday Activewear, Lingerie & Swim Deals
Best Black Friday Beauty Deals
In This Article:
When Is Black Friday & Cyber Monday?
Black Friday 2024 is on November 29, with deals usually rolling through the weekend into Cyber Monday on December 2. That being said, Black Friday sales seem to be starting earlier every year, so take this as your cue to start your wish-lists.
Some of the best Black Friday sales can give you up to 80% off, although it varies a lot. But to help you plan ahead for the 2024 Black Friday and Cyber Weekend, here’s a look at our pick of the best fashion, beauty and home deals to shop this year. Make sure to bookmark this page as we’ll be regularly updating this list with more offers and deals as they drop.
The Best Black Friday Deals Of 2024: Editor’s Picks
- The Iconic: Up to 50% off fashion, accessories, gifts and more
- Net-A-Porter: Take an extra 15% off sale
- David Jones: Various deals and discounts across fashion, luggage, home and more
- Mejuri: 25% off when you spend $150
- Merit: 20% off almost everything
- Adore Beauty: Up to 50% off over 150 brands
- The Outnet: Take an extra 25% off already reduced styles
- Cultiver: Up to 75% off
- Farfetch: Up to 50 per cent off, plus take an extra 20 per cent off sale
- Rebecca Vallance: Save to 50% off your favourite Rebecca Vallance looks
- The Skin Bar: Save up to 40% off treatments and products, including skin needling from only $166
- Your Reformer: Save up to $900 in the Black Friday sale
Team Picks:
- Kate Hassett, Digital Content Producer: Citizens of Humanity Jeans, were $655 now $458 at MyTheresa
- Maddison Hockey, Digital Editor: Tkees Thongs at Revolve and
- Maddison Hockey, Digital Editor: Jacquemus Clutch at Parlour X
- Sally Hunwick, Beauty Director: Alemais Shirtdress at The Iconic
- Phoebe Youl, Shopping Editor: Naj ‘O’ Bangle at NAJO
Best Black Friday Fashion Deals
- Acler: Up to 60% off
- Alemais: 20% off selected styles
- Aje: 25% off full-price, plus take a further 25% off sale
- ASOS: Various discounts
- Calvin Klein: Shop 50% sitewide
- Cosette: Up to 60% off, plus buy any two items and get an extra five per cent off with code ‘2GET5’
- Cotton On: 30% off sitewide
- Country Road: Up to 50% off selected styles
- Faithful: Up to 50% off, plus 70% off end-of-season sale
- H&M: 25% off everything
- La Garconne: Up to 70% off selected styles
- Lee Mathews: 30% off sitewide
- L’IDÉE WOMAN: Up to 30% off selected styles, plus an extra 20% off sale
- Maje: 30% off selected styles
- Marimekko: 30% off almost everything
- Mossman: 25% off selected styles
- Myer: Up to 40% off fashion
- Neuw Denim: Take 30% off almost everything
- Parlour X: Up to 60% off brands including The Row, Dries Van Noten, Chloé and more
- Petal & Pup: Up to 50% off sitewide with code ‘BESTDEAL20’
- Review: Take a further 50% off all sale styles
- Sandro: 30% off selected styles
- Seed Heritage: 25% off sitewide
- Shopbop: Up to 50% off designer sale, plus take an extra 10% off sale items
- Sportscraft: 20% off everything
- SSENSE: Members can shop various discounts in the private sale
- The Dom.com: Up to 80% off
- The Fable: 40% off sitewide
- The New Trend: Various discounts across designer sale
- The Undone: 20% off selected items
- Tommy Hilfiger: 40% off sitewide
- Uniqlo: Various discounts
- Vestiaire Collective: Up to 70% off
- Vestirsi: Up to 50% off
- Wynn Hamlyn: Up to 80% off past-season styles
- Peppermayo: 30% off sitewide
Best Black Friday Shoes, Jewellery, Bags & Accessories Deals
- Arms Of Eve: Up to 40% off
- Daniel Wellington: Up to 40% off
- Dune London: 40% off sitewide
- Francesca Jewellery: 15% off sitewide, plus free hoops when you spend $200
- Fossil: 30% off full-priced items
- Kirsten Ash: 20% off sitewide
- Kinnon: 30% off
- MAISON de SABRÉ: Up to 60% off best-selling items
- Meadowlark: Up to 70% off
- Monica Vinader: 20% off sitewide
- NAJO: 25% off sitewide
- New Balance: Up to 50% off selected styles
- Nine West: 40% off sitewide
- Novo: Take 30% off full-priced items
- Saint Valentine: Up to 60% off sitewide
- Teva: Up to 40% off selected styles
- Ugg Express: 15% off sitewide with code ‘BFCM24’
- VEHLA: Buy one, get one free with code ‘VEHLA241’
- Wittner: 30% off
Best Black Friday Activewear, Lingerie & Swim Deals
- Adidas: Up to 50% off
- Aje Athletica: 25% off full-price, plus take a further 25% off sale
- Andie Swim: 40% off sitewide
- Bendon: 40% off sitewide
- Bonds: 40% off sitewide
- Boody: Up to 60% off sitewide
- Calvin Klein: Shop 50% off sitewide
- Chouchou Intimates: 30% off selected products
- Homebodii: Up to 60% off last-season styles
- JAGGAD: Up to 70% off
- Lorna Jane: Up to 40% off selected styles
- Lounge: Up to 70% off
- Modibodi: 40% off sitewide
- MoveActive: Take 30% off with code ‘BF24’
- Nakey Underwear: 20% off sitewide
- Nat’v Basics: Up to 80%, plus get a gift when you spend $109
- New Balance: Up to 50% off selected styles
- Nimble: Up to 60% off
- P.E Nation: Up to 70% off
- Rebel Sport: 25% off full price clothes and shoes
- Sheila The Label: Up to 25% off selected styles
- STAX: Up to 70% off sitewide
- The North Face: 30% off selected styles
- Youswim: Up to 50% off sitewide
Best Black Friday Beauty Deals
- Aveda: 20% off sitewide
- Bangn Body: 30% off sitewide
- Bobbi Brown: 20% off sitewide, plus free 3-piece gift when you spend $140
- Bodyblenz: Up to 50% off sitewide, plus free gift when you spend $75
- Charlotte Tilbury: Spend and save on select products
- CurrentBody: 30% off Skin LED Complete Kit
- Estee Lauder: 20% off sitewide, plus get a free 5-piece gift when you spend $150
- ghd: Up to 25% off, plus get a free gift
- Giorgio Armani Beauty: 30% off sitewide, plus take a further 5% off
- Kerastase: 20% off sitewide
- Khiels: 30% off sitewide
- La Mer: Get a 5-piece gift when you spend $450
- Lancôme: 30% off sitewide
- La Roche Posay: Get three items for the price of two
- Look Fantastic: Up to 35% off when you spend $135
- MAC Cosmetics: 20% off sitewide
- Murad: 25% off sitewide
- Niche Beauty: 15% off for Beauty Insiders
- Priceline: Up to 50% off selected makeup, haircare and more
- RATIONALE: Receive a full-size limited-edition Nourishing Lipid Mask when you spend $500
- Saya Skin: 30% off, plus get a free gift when you spend $100
- Sephora: Beauty Pass members take up to 20% off sitewide
- Skinceuticals: 20% off sitewide
- Smilie: Up to 60% off
- Soko Glam: 35% off sitewide
- SpaceNK: 20% off almost everything
- STRAAND: 30% off sitewide with code ‘UGH30’, plus 40% off selected products
- tbh Skincare: 30% off selected products
- The Ordinary: 23% off sitewide
- WHO IS ELIJAH: Up to 40% off sitewide
- YSL Beauty: 25% off sitewide
- YesStyle: Up to 50% off
Best Black Friday Health & Wellness Deals
- Centr: 25% off
- Eight Sleep: Up to $300 off
- JS Health: 30% off subscriptions
- Lovehoney: Up to 70% off
- The Collagen Co: 20% off sitewide
- Therabody: Save up to $400 on select items
- Peloton: Get up to $800 off Peloton packages
- VUSH: 75% off storewide, plus spend $129 and get a free gift
- WelleCo: 20% off sitewide, plus 25% off subscriptions
- Your Reformer: Take 20% off accessories and activewear
Best Black Friday Home & Travel Deals
- Adairs: Up to 40% off furniture and rugs, plus save 25% on all full price
- Antler: Up to 50% off
- Bed Threads: 20% everything, plus take 35% off bedding bundles
- Bespoke Letterpress: 25% off sitewide
- Bondi Wash: 20% off sitewide
- Bonny: Take $50 off every doona
- Castlery: Up to $550 off sitewide
- Cosy Earth: Up to 35% off
- Emma Sleep: Up to 60% off
- Ergoflex: Up to 30% off sitewide with code ‘BLACK’
- Eva Home: Up to $350 off
- Fazeek: Up to 50% off almost everything
- Gozney: Up to 20% off selected products and accessories
- Hommey: Up to 70% off selected products
- House: Up to 75% off, plus take an extra 20% off selected products
- I Love Linen: 30% off all bedding, plus free pillowcase set when you spend $200+
- In Bed: Up to 50% off entire collection
- July: Buy 2 items and save up to $200
- Kitchenaid: Various deals and discounts
- Koala: Up to 40% off
- Maison Balzac: 20% off sitewide
- Marimekko: 30% off almost everything
- Miss Amara: Up to 40% off sitewide
- Mocka: Up to 30% off selected products
- Myer: Up to 50% off selected products
- NO.22 Home: Up to 50% off
- Our Place: Up to 40% off sitewide
- Ruggable: Up to 25% off selected styles
- Samsonite: Spend $299 and save 40%
- Sheet Society: Up to 30% off
- Sheridan: Up to 30% off bedding, cushions and throws
- Strapsicle: Up to 40% off sitewide
- Temple & Webster: Up to 50% off
- Tosca: Up to 60% off travel goods
How Do Black Friday & Cyber Monday Sales Compare To Boxing Day Sales?
Despite being a relatively new sales period in Australia, having originated from the United States, Black Friday and Cyber Monday are quickly overtaking Boxing Day as the biggest sale period of the year.
According to the Australian Bureau of Statistics, the Black Friday sales weekend in 2023 was actually bigger than Boxing Day, with people spending more overall in November than they did in December.
“This shift in spending from December to November reflects the growing popularity of Black Friday sales and the impact of cost-of-living pressures, with consumers seeking out bargains and taking advantage of discounts in November,” ABS head of retail statistics Ben Dorber said in a media statement in January 2024.
So with most of the country’s spending falling before Christmas, our favourite brands and retailers make the most of the sale day to offer their biggest discounts during Black Friday and Cyber Monday. For us, that means we can get a head-start on Christmas shopping, or treat ourselves!
Want More Black Friday & Cyber Monday Sales?
Find our detailed sales wraps below:
- Black Friday & Cyber Monday Handbag Sales, HERE
- Black Friday & Cyber Monday Activewear Sales, HERE
- Black Friday & Cyber Monday Designer Sales, HERE
- Black Friday & Cyber Monday Sex Toy Sales, HERE
Looking to save money on fashion & beauty products? Check out our coupon codes for The Iconic , Oz Hair and Beauty and more.
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