YSL Beauté just unveiled its innovative gas station pop-up on route 111 in Palm Springs, California to coincide with this year’s Coachella Music Festival.
This installation pushes the boundaries of anything we have seen before – decked out as a makeup drive-in, the gas pumps will be replaced with make-up refills. The forecourt will feature YSL branded vintage millennial pink Cadillacs, cosmetic dispensing vending machines and an eye-watering ten foot tall neon YSL lipstick lights.
Attendees will also be able to shop the entire YSL beauty range, get beauty advice and makeovers by the talented YSL team.
Alongside the epic reveal, the French beauty brand launched four new highly covetable products; Touche Eclat High Cover Radiant Concealer and Brightening Pen, Rogue Volupte Shine Lipstick and Plum-In-Colour Lip Balm.
Coachella will run this April 12-14 and 19 – 21. The star-studded line-up includes Ariana Grande, Childish Gambino and Kanye West’s Sunday Service.
If, by some miracle, you’ve got tickets to the hottest music event of the year—you can to register your trip to the YSL Gas Station, here. Otherwise, have your iPhones at the ready come opening weekend, as this retro station will surely be taking over your newsfeed.
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