Vida Glow has marked its official launch into Sephora stores around Australia and New Zealand with a lavish soirée of interactive day of events.
To celebrate the exciting launch, Australia’s A-list all gathered at Sephora’s flagship store in Sydney’s Pitt Street Mall for an exclusive Vida Glow X Sephora official launch party.
When walking into the space, the location was transformed to include bold, immersive experience, which included monumental brand moments and gaming activations like a ‘Grab & Glow’ claw machine, an Anti-G-OxÒ ‘Shoot Your Shot’ basketball hoop and entertainment from DJ Dijok.
Attending the VIP event was Vida Glow founder herself Anna Lahey, along with the Aussie beauty industry’s favourites like Christian Wilkins, Sammy Robinson, Bella Varelis, Ruchi Page and Maddie Edwards to name a few.
But before the night’s events kicked off, guests celebrated earlier in the day with an intimate lunch, hosted at Lahey’s private residence.
There, Lahey asked guests to participate in Vida Glow’s ‘Sydney Icons Tour’, where they were all divided into teams and asked to compete in content-led challenges.
Said challenges included racing in yachts in Sydney harbour, performing a TikTok dance at Luna Park and wrapped up at Bondi’s Icebergs with synchronised swimmers. By the afternoon, guests made their way to the Pitt Street Mall party to wrap up a very eventful and inspiring day.
With an pre-existed abundance of global stockists up their sleeves, Vida Glow’s next chapter with Sephora in Australia and New Zealand will also include the brand’s Natural Marine Collagen, Anti-G-OxÒ, Advanced Repair and Age Defiance range.
“It’s such a surreal moment to see this partnership come to life. Being stocked at Sephora has been a dream of mine since I created Vida Glow eight years ago,” Lahey said in a press release. “With their industry-leading presence and passion for beauty innovation and education, it felt like such a natural synergy between our brands. I can’t wait for all that’s ahead.”
Clearly, Lahey’s business models are working because Vida Glow has climbed its way up to the world’s best-selling marine collagen on the market. Sold every four seconds, with over six million units sold annually, the formula is backed by science (and a plethora of famous faces too).
You can currently check out Vida Glow’s range at Sephora stores across Australia and New Zealand, on the Sephora website and shop our favourites down below.
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