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This is the most pinned nude lipstick on Pinterest

Miss Popularity.

The search for the perfect nude lipstick – we’re talking not too pink, not too beige, not too dark, but not too pale either – can take a lifetime.

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But luckily, there are hundreds upon thousands of Pinterest users devoted to the cause, and they’re sharing their findings on the platform.

RELATED: We’ve found the perfect nude lipsticks (so you don’t have to)

As Allure so helpfully uncovered, the current fave of Pinners everywhere is the NYX Soft Matte Lip Cream in London. The liquid lipstick is the most pinned nude lip of them all, with a staggering 190.3k repins to its name.

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The best bit? It can be yours for just $12.95 from Priceline. Yep – the most pinned lippie probably costs less than your lunch.

Like all good liquid lipsticks, this NYX stick glides on like a gloss (all the easier to apply), but dries to a velvety matte, lipstick-like finish.

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