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This hairstyle is having a major moment now

The new lob?

When Kristen Stewart stepped out with a peroxide blonde buzz cut last week, she made global headlines. But strikingly short, platinum blonde styles have been steadily growing in popularity for the past 12 months.

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The first sign was on the runways – usually the domain of cookie cutter hair styles, increasingly, models with daring bright blonde buzz cuts have been sashaying down the runway, holding their unique heads high.

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Hollywood has been swift to follow suit: first Jennifer Lawrence presented a so-sophisticated-it-hurts platinum blonde lob last year, then Olivia Wilde got in on the action with a drastic brunette-to-blonde cut and colour (as did Dannii Minogue), and just this week, Chloe Grace Moretz has debuted a short, white blonde style. Even our current issue cover girl Scarlett Johansson is in on the action.

Need further proof? See Cara Delevingne’s new cut:

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RELATED: Khloe Kardashian Just Dyed Her Hair A Totally New Shade of Blonde

Clearly, (platinum) blondes are having all the fun right now.

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