1. Denise Bidotโs stretch marks
US plus-size department store Lane Bryant made headlines when the below campaign image went viral last week. Why? Because model Denise Bidotโs stretch marks are clearly visible in the unretouched shot. Bidot has revealed itโs only the second time her stretch marks havenโt been photoshopped out of images in her nine-year career.
2. Lorna Janeโs curvy model
The activewear label caused a serious stir on social media in November when they posted an image of a curvy girl wearing their clothes. A far cry โ and a refreshing change โ from their usual roll call of tanned and toned size sixes, the image resonated with women worldwide.
3. Ashley Grahamโs barbie
2016 was plus-size model Ashley Grahamโs year: after penning an essay that called out social media body shamers for Lenny Letter, she scored her first fashion magazine cover and her very own, realistically-shaped Barbie.
4. Ronda Rouseyโs beauty coup
Pantene bucked the trend of what a beauty brand ambassador should look like when they signed MMA Champion fighter Ronda Rousey for their latest campaign. โIโm fully aware that I might not be the first person people think of to collaborate with a beauty brand,โ Rousey said. โIโve been called โMiss Manโ and โsavageโ because of my physique, but to me, strength isnโt only about having muscles.โ
5. Victoriaโs Secret stretch marks
Theyโre not exactly known for promoting positive body image, but Victoriaโs Secret took a commendable step in the right direction when they shared unretouched photos of Angel Jasmine Tookes in the fabled fantasy bra โ with her stretch marks showing.

6. Robyn Lawley challenges โplus sizeโ
The newly crowned Westfield beauty & wellness ambassador spoke out against plus size labeling in October, telling The Daily Telegraph that โitโs degradingโ that a size 14 is considered plus size. โIf the national average is a size 14, then we shouldnโt be segregating people of that size. I feel healthy and natural at that size,โ she said.
7. Chrissy Teigenโs post-baby body
Hollywoodโs reigning queen of relatability scored bonus points when she snapchatted her stretch marks to the world, with the caption, โLOL my thighs have tributaries.โ She followed the post by highlighting how Hollywood elite lose their baby weight, saying their secrecy placed unrealistic expectations on real women. โAnyone in the public eye, we have all the help we could ever need to be able to shed everything,โ she said. โWe have nutritionists, we have dieticians, we have trainers, we have our own schedules, we have nannies.โ