Kristen Bell is the latest celebrity to dive into the beauty world, announcing the launch of her new skin care brand in collaboration with Lord Jones—an American company best known for their hemp-derived CBD products.
After falling in love with the brand’s products herself, Bell reached out to create her own collection, and two years later Happy Dance is finally here.
The new beauty venture launched with a trio of dreamy products—Whipped CBD Body Butter, Head-to-Toe CBD Coconut Melt and Stress Away CBD Bath Bomb.
It’s also in line with Bell’s social justice mission, donating 1 per cent of profits from products sold to A New Way of Life Re-Entry Project, a Black-owned LA-based organisation that provides housing, case management, legal services, advocacy and leadership development for women rebuilding their lives after prison.
Below, we’ve rounded up everything you need to know about the new beauty brand.
What When Into Creating Happy Dance?
Bell and Lord Jones teamed up to create a spinoff collection called Happy Dance, which Bell says was born organically thanks to her own love of the brand.
“I first discovered Lord Jones CBD products two years ago and have been using them ever since,” Bell said in a press release. “I was sceptical at first but was quickly blown away by the quality, integrity, and consistency in all of the products. When I met Lord Jones founders Rob [Rosenheck] and Cindy [Capobianco], we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand.”
Bell goes on to say that she wanted the new brand to be all about self-care.
“Self-care shouldn’t be an event,” she says. “Self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.”
What Products Are In The New Line And When Will It Be Released?
Happy Dance has officially launched its “clean, simple, hemp-derived CBD skincare and personal care” products on doahappydance.com. Its first lineup of products features Whipped CBD Body Butter, Head-to-Toe CBD Coconut Melt and Stress Away CBD Bath Bomb.
For now, these are the only three products in the line with “more to come” at a later date.
All products are clean, vegan and gluten-free.
Can You Buy Kristen Bell’s Happy Dance In Australia?
While CBD is legal in Australia, it’s still controlled as a prescription-only substance—meaning, unfortunately, Bell’s Happy Dance products are not yet available to the Australian market.
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