Kim Kardashian has just dyed her hair hot pink

News flash: Kim Kardashian has dyed her hair hot pink, and we are past the stage of pretending not to care.

After declaring on Twitter that she was bored of her icy blonde, Kimmy K wasted no time in drenching her tresses a very vivid shade of candy pink. Behold:

💗 pic.twitter.com/ujM9MN2VQ0
— Kim Kardashian (@KimKardashian) February 25, 2018

👅 pic.twitter.com/8y79DchDUk
— Kim Kardashian (@KimKardashian) February 25, 2018

https://www.instagram.com/p/BfoPdfFB21F/?utm_source=ig_embed

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Pre-empting everyone’s burning question – surely it’s just a wig? – Kim took to Twitter to assure her fans that it, like, is totally real:

I don’t really do wigs . It’s real. https://t.co/zoROaMPmff
— Kim Kardashian (@KimKardashian) February 25, 2018

Celebrity hairstylist Chris Appleton is responsible for the reality TV star’s dramatic new colour.

Kim isn’t the only celebrity trying the pink hair trend: she follows in the wake of Pretty Little Liars‘ Troian Bellisario, Hailey Baldwin, Gigi Hadid and Dannii Minogue.

Anna McClelland

Anna is marie claire and InStyle's assistant digital content manager, reporting on everything from sell-out skincare to Meghan Markle's messy bun. Her work has taken her to tea with Miranda Kerr, the red carpet with Margot Robbie and New York with Jason Wu. Her words can also be found on Vogue, Body & Soul and Buro 24/7.