“With no man in sight, I decided to rescue my ankles from a life of boredom by purchasing too many pairs of Jimmy Choo shoes.”
Carrie Bradshaw
In Sex and the City, Sarah Jessica Parker’s character, Carrie Bradshaw, was so in love with her Choos that her many pairs were almost like guest stars in the 94 episodes of the hit HBO show.
Oh, how we loved watching Carrie wearing pair after glorious pair of heels as she walked up and down her famed Manhattan brownstone steps and into the intoxicating streets of New York City.
Who could forget when Carrie lost a prized Jimmy Choo slingback in her dash to the last Staten Island ferry back to Manhattan? Her “I lost my Choo!” lament is now viral on TikTok.
But our obsession doesn’t end with the small screen (or the large screen for that matter – a Jimmy Choo store was featured in The Valet with Samara Weaving in 2022). Since the shoe brand’s launch in 1996, Jimmy Choo has been a red-carpet staple – and has had more than a few star moments.
There were Cate Blanchett’s custom-made shoes that were handdyed purple moments before her 1999 red-carpet appearance for her first Best Actress Oscar nomination. Fast-forward to 2017, and a 21-yearold Kendall Jenner famously teamed her Jimmy Choos with socks at the Cannes Film Festival. And there have been many a standout gala moment where Catherine, Princess of Wales has worn the famed footwear (often with a coordinating clutch) in notable cities, including at her son Prince Louis’ christening at Kensington Palace and at the BAFTAs.
The city setting is very much part of the brand’s DNA. In fact, Jimmy Choo is so synonymous with cities, it’s no surprise its latest iteration of the fragrance I Want Choo is also inspired by a city – this time, the historied streets of London after dark.
Confident in its femininity, this seductive scent, created by master perfumer duo Marie Salamagne and Amandine Clerc-Marie, packs plenty of statement – while also feeling as stylish as the women who wear the shoes. The third iteration of this perfume, I Want Choo Le Parfum’s formulation also reflects the many facets of a thriving city where anything can happen – and simultaneously conjures up an empowered stomping of the pavement after dark.
Notes of pear, golden gardenia and blackberry pop and fizz at the top of this fragrance, feeding the anticipation and excitement of a night ahead. While the scent’s creamy heart of jasmine, patchouli and ambrette evoke that uplifting feeling of being with those you love. The base meanwhile, which gives off notes of moss, amber, sandalwood and praline, smells like the heady end to an evening to remember.
Jimmy Choo I Want Choo Le Parfum EDP, 100ml, $241 at Jimmy Choo
“It’s as mysterious and unique as the golden gardenia and the jasmine flower,” says Salamagne. “It offers the woman who wears it a sensual and enigmatic signature.” “Housed in a gold, sculptural glass bottle with a hammered ring around its neck, the fragrance is certainly an ode to the empowered sense of glamour the brand is known for. “It’s a fragrance as glamorous as it is irresistible,” says Clerc-Marie. “This new scent is a radiant, intoxicating fragrance. It’s a fragrant gesture to shine, a burst of sensuality in the night.”
As alluring and addictive as the world’s best cities, this is the scent you will reach for before you step out – in Jimmy Choo shoes, of course – and take on whatever the city has to offer.
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