The ageless queen herself, Jennifer Aniston, is set to launch her own beauty brand and we’ll absolutely have what she’s having. For years now, the entire world has been baffled as to how she’s managed to maintain that enviable glow and divine skin. The woman appears to age backwards, so any insider knowledge she has, we’ll gladly soak it up.
That’s why the announcement of her own beauty brand is so exciting. The actress took to Instagram a few days ago to announce that she’s launching her own beauty brand, LolaVie, on September 8th.
‘Something’s coming,’ Aniston cryptically captioned the photo, where she’s seen dressed in a black blazer dress and heels on what appears to be the set of a campaign shoot. She tagged the LolaVie Instagram account in the post, which currently only has three photos available. One of which is captioned “09.08.2021”, alluding to the potential release date.
It seems that Aniston has had this little project in the pipeline for quite some time now. According to documents obtained by Page Six: ‘An application was filed to trademark the name LolaVie in the areas of face and body lotion, shower gel, candles and hair care in July 2019.’
LolaVie is the name Aniston titled her first perfume. While she hasn’t gone into any details, she previously told the LA Times that the name has an important meaning.
“It’s a long story and honestly it’s too personal to tell, but it has a special significance,” she told the publication.
The LolaVie launch marks her second foray into the world of beauty, after she co-founded the haircare brand Living Proof in 2012, which she later sold to Unilever in 2016. She is also the chief creative officer at Vital Proteins and has been the face of skincare line Aveeno since 2013. She’s one busy lady.
Luckily for us, the 8th September isn’t too far away and we can’t wait to see what she has in store. Knowing everything Jennifer Aniston does, we know she won’t disappoint.
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