Fingers, brushes, spongesโฆ
When it comes to applying the latest bases, the experts like to mix it up.
Brushes
โI prefer to use brushes when applying foundation to achieve that beautiful Giorgio Armani complexion,โ says Grant Power, national face designer at Giorgio Armani Cosmetics. โI use the [Giorgio Armani Cosmetics] Maestro Blender Brush #4. Itโs made with synthetic bristles and the slightly pointed shape ensures even application for that flawless skin.โ
Try: Giorgio Armani Cosmetics Maestro Blender Brush #4, Chanel Pinceau Teint 2-in-1 Foundation Brush
Fingers & brushes
โMy go-to method is to apply foundation with a foundation brush then pat the foundation with my fingers to make it become one with the skin,โ says Liz Kelsh, make-up expert and ambassador for Max Factor. โI also use a fibre-optic brush to give the skin a final buff, especially around the jawline and into the hairline.โ
Sponges
โMost cushion foundations are best applied with a sponge,โ says Kelsh.
Electronics
New gen electronic buffers will polish foundation into skin for 60 seconds. The result is a complexion that looks as if itโs been touched up by the airbrush wand.
Try: Clarisonic Mia Fit Pink Cleansing Device and Sonic Foundation Makeup Brush
โSometimes women apply the same foundation in their 40s as they did in their 20s and wonder why itโs not performing. If your foundation is getting too shiny or evaporating off your skin, it may be time to look for a new formulation.โ โ Liz Kelsh, make-up expert and ambassador for Max Factor
The new weightless
Gone are the days of slathering on the slap. The new breed of foundations are featherweight and effectively mimic real skin. โWomen do not want to feel like they are wearing a heavy mask on their face,โ says Power. โThey want it to radiate and glow.โ
Try: Elizabeth Arden Flawless Finish Everyday Bouncy Makeup, Giorgio Armani Cosmetics Face Fabric, Nars All Day Luminous Weightless Foundation
Do this: Look for formulations that allow you to build up the coverage to deliver your desired finish, while still keeping skin looking real. โI tend to go for buildable foundations,โ says Kelsh. โThat way I can control the amount of cover and add a little more where needed.โ
Partner up
Foundations have come a long way, but to keep skin looking fresh youโll need to team them with primer and powder. Hereโs why:
Primer magic: Air conditioning and warm weather can cause shine and your foundation to do a disappearing act by lunchtime. โIf you are prone to oiliness, find a product that helps to regulate the skin,โ suggests Power.
Try: Giorgio Armani Cosmetics Armani Prima Day-Long Skin Perfector Trouble Zones
Powder power: Powder is your secret weapon when it comes to banishing shine. Dust it on in the morning then keep a compact on stand-by for touch-ups. โWhen applying the pressed powder, press it into the foundation with the applicator. This way it wonโt upset your foundation,โ says Kelsh.
Try: Bourjois Air Mat Powder, By Terry Hyaluronic Hydra Powder
This article originally appeared in the March, 2018 issue of marie claire.