Summer is finally underway in Australia and it’s time for blondes – whether real or salon-enhanced – to shine. And we mean that literally. We asked an expert for their top tips on keeping blonde hair vibrant, hydrated and protected from the holy trinity of summer – heat, sea and sun.
A salon visit, though one of our favourite self-care regimes, can rack up a hefty bill. When the cost-of-living pressure is on, we’re always on the lookout for savvy money saving tricks. Fortunately, keeping blonde hair looking fresh doesn’t have to be expensive.
According to celebrity hairstylist, David Keogh, you only need three (yes, three!) products in your repertoire for bright and beautiful hair. All year round, he recommends using the three-step John Frieda Blonde+ Repair System, but has also gifted us some pearls of wisdom on how your hot-weather hair routine should look.
Deep Conditioning Treatment
Blondes, we feel your pain—in summer, colour fading and dryness are your hair’s biggest struggles. Conditioning alone is not enough; you need to give your strands the love they deserve (and need). That’s where a deep conditioning treatment comes in.
“Deep conditioning goes beyond your everyday routine, strengthening hair from the inside out,” says celebrity stylist David.
Look no further than the John Frieda Blonde+ Repair Bond Building Pre-shampoo Treatment – David swears by it. The technical formula visibly repairs damage caused by colouring, bleaching and heat styling. Apply it as the first step before your shampoo and conditioner to rebuild your hair’s bonds, boosting strength and shine from within. Blonder, healthier hair has never been easier.
Beachside Protection
Hats are a must and a chic way to shield your hair from the sun. For an extra layer of protection, try applying a light coat of John Frieda Blonde+ Repair Bond Building Conditioner before you hit the beach. It’ll help guard your locks against the harsh elements while keeping them nourished – too easy.
As much as we love the beachy waves that come from salty, sun-kissed hair, David reminds us that “rinsing your hair after swimming is key. So, if you’re diving in to cool off, make sure to give yourself a quick rinse to prevent your locks from drying out.
Beat The Heat
Heat can dry hair out and it can also affect your colour. Overexposure to the sun or styling tools can make blonde tones look flat and faded. David recommends giving your hair (and your styling tools) a break this summer. “Use curling irons and straighteners only when absolutely necessary and mix things up with a sleek ponytail every other day,” he suggests. It’s a simple trick that can make a big difference.
Summer is an opportune time to embrace your hair’s natural texture—whether it’s curls, waves, or something in between. With less heat styling, your hair has the freedom to take its natural shape, and David anticipates this effortlessly tousled, texture-rich look to be one of the hottest looks this summer.
Main Image Credit: @hoskelsa
John Frieda, a leading global haircare brand reflects its salon heritage; delivering a wide range of transformational products designed to meet the unique needs of every hair type and style for salon-calibre results. With a commitment to innovation, quality, and expertise.
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