Whether you’re partial to spending big in the skincare and makeup department, or would rather keep it on the budget side – it’s very hard to go past a raved about product, especially when it’s under $30.
According to e.l.f. Cosmetics, one of its products ticks both of these boxes – to the point where the brand sells one in the US every six seconds.
The product (or products) in question are the e.l.f. Cosmetics primers. With a huge array, ranging from blemish control to brightening lavender, the brand caters for all skin types and concerns.
With a stat like that, even non-primer users may be converted.