If Instagram has taught us anything, it’s that the beauty obsession is real and here to stay. Awash with intricately coordinated product flat lays, #GRWM (get ready with me) videos, extravagant and packed shelfies (like a selfie, but of your beauty shelf), one little scroll can leave you feeling overwhelmed, dehydrated and in need of a sleeping mask. Or maybe it’s a new serum you need?
You’re not alone. Word of mouth is the beauty industry’s bread and butter. The tips, tricks and must-haves once passed down from mother to daughter or between friends are now broadcast to millions, and the data shows that we’re loving it. Reviews, tried and tested, even unboxing videos have all become an integral part of our path to purchase.
So, what are the beauty essentials the marie claire team swear by? To help cut through some of the noise, our editors have shared their number one beauty secret.
Arielle Tsoukatos, Senior Digital Beauty & Lifestyle Editor
“My number one beauty tip is also one of my favourite trends right now: multi-masking. Haven’t heard of multi-masking? It’s using more than one face mask at a time – it’s a time efficient way to nourish your skin and treat and problem areas. Try a nourishing under eye treatment paired with a mattifying mud mask, just apply it only oily zones like your chin and forehead.”
Peter Thomas Roth Irish Moor Mud Mask, $80; at sephora.com.au
Grace Back, Digital News & Entertainment Editor
“I take a collagen supplement in my morning smoothie. I add it to my banana, berry, spinach and honey smoothie. Doesn’t sound very nice, but I swear it’s actually good!”
Naturopathica Collagenix Beauty Shots 10 x 50ml, $59.99; at chemistwarehouse.com.au
Alley Pascoe, Deputy Features Editor
“I am obsessed with my jade facial roller. It’s become part of night time, wind down, relax routine. I stick the crystal roller in the freezer for a few minutes before rolling it all over my face, working from the inside out. It’s meant to clear fluid, boost circulation and improve elasticity for brighter skin, but it also just really feels good. Plus Victoria Beckham uses one so I’m basically a Spice Girl.”
SALT BY HENDRIX Jade Face Roller, $33.95; at adorebeauty.com.au
Isabelle Truman, Assistant Digital Content Editor
“My skin has been so much brighter and clearer since I started using Drunk Elephant’s C-Firma Day Serum, which I use every day without fail. A good eye cream also does wonders!”
Drunk Elephant C-Firma Day Serum, $122; at mecca.com.au
Francesca Wallace, Senior Digital Fashion Editor
“I literally swear by SkinCeuticals C E Ferulic Serum. It’s worth every dollar and works a treat. I can’t remember how many people I’ve recommended it to, but every single one has had equally as incredible results. It’s definitely my skin secret!”
Skin Ceuticals C E Ferulic With 15% L-Ascorbic Acid, $192.60; at adorebeauty.com.au
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