Beauty vlogger Chloe Morello has added a new skill to her CV: super sleuthing. The Insta-famous influencer, who recently hit one million followers on Instagram and has over two million on YouTube, has created a new video slamming people seeking to profit from fake social media followings – and so far, it’s had over 445k (organic) views.
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Crowning herself “the Instagram Edward Snowden”, Morello explains that she’s coming across more and more aspiring influencers who fraudulently buy their following, buy likes and buy comments. “They’re actually really nice girls, despite the fact they’re committing a crime,” she says.
“It is not ok to buy or falsely generate Instagram followers and engagement. The second a brand sends you a product, takes you on a trip or pays you for posts, you’re essentially committing a crime,” she says.
“It’s fraud… because this person has a fake following, the brand isn’t going to get anything out of it, but the brand doesn’t know that,” she adds.
Morello doesn’t name names, but says she was first alerted to the epidemic when she noticed a relatively new beauty influencer with 50,000 followers who had a video with more likes than views.
So. Much. Drama.
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