Burberry has enlisted the star power of Sex Education actress Emma Mackey for its latest perfume, ‘Goddess’.
Mackey, 27, who hails from France and England, recently joined the brand as its newest ambassador.
The Burberry Goddess Eau De Parfum is the latest fragrance launch from the fashion house, whose previous perfume campaigns have been fronted by the likes of Lily James, Cara Delevingne and Kate Moss. (Not for nothing, in men’s fragrance land, the recent Burberry Hero campaign was fronted by Adam Driver, shirtless, with a horse.)
Following Burberry Hero’s embrace of the animal kingdom, the Burberry Goddess campaign also has Mackey channelling her inner lioness.
“The campaign presents a story of self-discovery inspired by the collective strength and power of a pride of lionesses,” Burberry declared. “Created with live footage of lionesses in their natural environment and the latest CGI technology, Burberry creates an imaginary world where Emma Mackey and the pride come together as one.”
The imagery shows Mackey running wild, hair flowing, through the arid landscape in a similarly-coloured tan dress.
The fragrance itself is powered by three layers of vanilla, with a hint of lavender in the top notes.
“My initial goal for Burberry Goddess was to expand upon the common use of vanilla to deliver a new kind of rich olfactive experience. For this purpose, I used three distinct types of vanilla extraction. The first is a Vanilla Infusion, which provides the brightest, woody vanilla possible. Then I used Firgood™, also known as Vanilla Caviar, for the first time in a fragrance. This innovative new ingredient adds a sweet, rich and animalic vanilla. Lastly, Vanilla Absolute is darker and richer, enhancing the fragrance with a mysterious, milky aspect,” explained Burberry perfumer Amandine Clerc Marie.
The simple gold-embellished vessel marks Burberry’s first refillable bottle, while the perfume inside is also vegan.
Where To Buy Burberry Goddess Eau De Parfum
Burberry Goddess Eau de Parfum is available in 30ml ($129), 50ml ($190) and 100ml ($275).
It can be purchased in Australia at:
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