While some beauty product launches might go under-the-radar, other newbies earn their cult-status before they’ve even hit the shelves.
We’ve reflected on the most hyped-up products that had the beauty world buzzing with excitement and pure joy. What’s more? These innovative tools, formulas and fragrances broke the mould of anything we had seen before.
Enter, the Biggest Beauty Launches in the Prix de marie claire beauty awards. Each product has been carefully selected by our panel of expert judges. Choose your favourite from the list below and the voting form to go in the running to win one of two beauty packs valued at $500 each.










