It’s time to reframe the way we talk about skin.
While there’s no denying the positive power of a smooth, luminous complexion when it comes to boosting self-confidence, there’s something else that’s equally as important to our overall skin health: strength.
Protecting—and strengthening—our skin barrier gives our bodies the best chance at defending against physical toxins (think pollution and harmful chemicals) and UV rays, all while keeping the “good stuff”, like the moisture that keeps skin hydrated and glowing, locked in.
There’s one product that has been labelled as “iconic” when it comes to protecting and strengthening the skin moisture barrier: Lancôme’s Advanced Génifique Serum.
With 6 billion pre- and pro-biotic fractions in one bottle, the cult beauty item is proven to transform skin quality from day one and strengthen the skin’s microbiome in just seven days*.
What Is The Skin Microbiome?
A living ecosystem of microbes, the skin’s microbiome (and its delicate balance) is an essential part of keeping the skin barrier strong and healthy. Made up of diverse microorganisms that play a crucial role in maintaining skin health and function, the microbiome forms a protective barrier on the skin.
Disruptions to this balance, either by external aggressors or the natural process of ageing, can lead to changes in skin texture and appearance. Lancôme has determined that skin health and appearance—and the strength of the skin moisture barrier—is linked to a balanced microbiome.
The brand’s most advanced skin repairing serum, just one potent drop of Lancôme’s Advanced Génifique Serum allows skin to recover two times faster§. See visible improvements to skin quality, smoothness, elasticity and plumpness seen in just seven days.
Better yet, it’s been tested—and proven—in Lancôme’s innovate LifeLab test that recreates harsh conditions like heat, humidity, cold and wind that can damage skin. Plus, it’s made to suit all skin types, tones, gender, environmental conditions and ages.
A Skin-Strengthening Formula
Backed by 20 years of research** and with 388 international awards†, Lancôme Advanced Génifique Serum utilises best-in-class ingredients in a formula that delivers essential nutrients for the skin microbiome.
The powerful serum contains a mix of seven pre- and pro-biotic fractions to balance, protect and strengthen the skin microbiome, while reducing inflammation and resisting against environmental aggressors.
The serum also contains radiance-boosting antioxidant vitamin Cg, and hyaluronic acid (a molecule capable of holding one thousand times its weight in water) to hydrate and plump skin.
The best part? The patented dropper dispenses the perfect dose of serum, containing 30 million pre- and pro-biotic fractions*** onto skin every time.
The iconic serum has proven results, improving elasticity and fine lines caused by dehydration or due to thinning of the skin. In fact, users saw a 52 per cent boost in radiance and a 46 per cent reduction in wrinkles after one bottle‡.
An Unskippable Skincare Step
For visibly stronger looking skin, use Lancôme Advanced Génifique Serum after cleansing and toning, morning and night.
Simply twist the bottle to open, and the self-loading dropper will fill with the perfect amount. Apply to clean, dry skin, spreading across the forehead, cheeks, chin and neck with gentle, gliding strokes.
Brought to you by Lancôme.
* Skin microbiome recovery after aggression. One application of Advanced Génifique compared to bare skin.
§ Skin microbiome recovery after aggression: one application of Advanced Génifique Serum after 3 hours vs bare skin after 6 hours.
** In Microbiome science
‡ Total number of awards obtained for Advanced Génifique Serum from 2009 to 2022 in 40 countries
***Average estimated quantity for one self-loading dropper
‡ Clinical grading, 34 women, 8 weeks
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