It’s easy to get caught up in the new launches and innovations constantly debuting in the beauty world, but it’s the tried and tested favourites we always return to that consistently sell like hotcakes.
Waitlists and sell-outs can be skewed by clever marketing (and low stock to start), making it hard to tell which over-hyped beauty products are worth it. But one stat that’s hard to fake, is how many products are sold per second worldwide. And let’s just say, the demand is super high for this all-star lineup…
Batiste Dry Shampoo
Forever saving us from greasy roots, Batiste was always going to make this list but boy, did we underestimate the world’s love for an instant hair refresh. Not one, not two, but almost three cans (2.7 to be exact) of this stuff is sold per second globally. The brand new stat refers to the year of 2019 and judging by the at-home top knots of 2020 so far, it has every reason to keep climbing.
Burt’s Bees Lip Balm
A budget favourite of Blake Lively, this natural lip balm does such a great job at keeping winter pouts plump and crack-free, that over 840,000 lip balms were sold in 2019. That’s more than one every minute.
Bioderma Sensibio H20 Micellar Water
Simultaneously satisfying our love for French pharmacy beauty and micellar water, this gentle skin cleanser and multi-tasker sells one bottle somewhere in the world every two seconds. And even though you don’t need to travel to Paris to purchase it, we’re partial to the excuse.
Trilogy Rosehip Oil
This bottle of liquid gold was a best-seller long before Kate Middleton claimed it as a favourite – although the royal seal of approval didn’t hurt either. One bottle sells every 20 seconds around the world, making it one of the most well-known products from our neighbouring New Zealand.
NARS Orgasm Blush
Ask any woman to name a shade of blush and ‘orgasm’ is usually the first to pop to mind. Not just a clever innuendo, the iconic peachy-pink pan with shimmering flecks of gold instantly illuminates the cheeks of any wearer, flattering most skin tones. And with that kind of rep, it’s no wonder one sells every minute.
Charlotte Tilbury Magic Cream
Although now known across the globe for lipsticks, foundations, bronzers and more, the British brand of Charlotte Tilbury originally began with what the makeup artist’s clients dubbed her ‘magic cream’. Instantly smoothing, hydrating and reviving tired skin, Tilbury’s backstage ‘secret weapon’ became a bestseller as soon as it hit the masses in 2012, with one pot now sold every two minutes.
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