The future of beauty is bright. We should know, having spent the day in conversation with seven of the most influential voices shaping the industry right now—from beauty editors to experts, models to actresses. The key insight? The healthiest beauty standard has well and truly arrived, and it’s all about feeling confident in your skin.
“I think beauty standards have changed a lot in the time since I was a teenager to now,” model and actor Jessica Vander Leahy tells marie claire Australia. “I try and keep that balance of, yes, beauty and aesthetics are really important—but you also need to have that perspective of the gift that is good skin.”
This shift reflects a deeper understanding of beauty—one that’s grounded in nourishing skincare rituals, high-quality ingredients, and treatments that focus on long-term skin health. Leading the charge is cult beauty brand No7, with its powerhouse lineup of skin-loving and future-proof formulas.
Here, beauty insiders share the philosophies that guide them, the routines they swear by, and the trends set to define the future of skincare.
1. Hydration Is Key
For Sydney-born Leahy, her skincare routine revolves around one essential element: hydration. Whether it’s through drinking plenty of water, using deeply nourishing serums, or locking in moisture with rich creams, keeping her skin hydrated is the key to maintaining a healthy, radiant glow year-round. Designed to reverse visible signs of skin damage—including dehydration—the No7 Future Renew range is the perfect set to start with for healthier looking skin.
2. Less Is More
Skincare minimalism is having a moment, and for good reason. “In the past, I might have been a 12-step routine kind of girl, because I thought you’d have to try everything,” says author and actor Maria Thattil. Now, the focus is on efficacy over excess, prioritising smart, multi-tasking products that do more with less.
“I love to see a product that can somewhat do it all. And that can maybe replace some of those extensive skincare routines,” says dermatologist Dr Shreya Andric, whose own regimen is refreshingly simple. “A cleanser, antioxidant, hydrating serum and sunscreen in the morning. Obviously double cleanse at night, and then I might use a retinoid or peptoid and then a moisturiser.”
The takeaway? Less really is more—especially when every step works hard for your skin.
3. Beauty Standards Are Changing
Beauty standards are evolving, and the conversation is shifting toward a more realistic approach. Perfection is out—healthy, well-cared-for skin is in. “A lot of our focus now is on skin quality and health,” says Andric, noting that the latest products and treatments are designed to give skin the care it truly needs.
Sally Hunwick, marie claire Beauty Editor, agrees: “There’s an intersection now between health and beauty, and we really want our skin to be as healthy as we can make it. It’s just a better version of ourselves.”
4. The Rise Of Science-Backed Ingredients
Science-backed ingredients offer higher-quality, advanced formulations, and real results. And like many beauty lovers, Thattil isn’t just looking for great skincare—she wants proof that it works.
“We want skincare that is backed by science. And that’s why I really love No7,” Thattil says. “They’re not just innovative with their research, they’re pioneering. They’re the first in the world to come up with this peptide proprietary technology. It is unique to them.
“For many people, that automatically engenders faith because they know what they’re doing and they’re educating everyone else along the way. And I think that’s really special.”
5. The Future Of Beauty Is Peptides
Speaking of peptide technology, Hunwick believes “2025 is going to be the year of peptides. The technology is really there and the delivery of the peptides has just become so much more advanced.”
So, what exactly are they? Dr Andric explains: “Peptides are essentially short chains of amino acids. We can think of them as messengers in the skin. They are very small molecules, which gives them the ability to penetrate into the skin, and they help support the natural resilience and elasticity of the skin.”
No7’s pepticology is a world-first blend of powerful peptides, designed to support the skin’s natural self-repair process. The result is firmer, smoother, and more youthful-looking skin—making pepticology the new, must-have ingredient in future-proof skincare.
6. Change Your Routine As You Age
As your skin changes over time, so should your skincare routine. The key? Knowing when to introduce targeted products that support skin health as it matures. Rather than waiting for visible signs of aging to take hold, the right formulas can help support skin before deeper lines set in—keeping your glow going strong at every stage.
“I think we should start introducing the No7 Future Renew range into our skincare once we’re starting to notice some early signs of skin aging,” says Dr Andric. “That could be things such as fine lines, wrinkles, or if the skin is looking overall a bit dull. That’s the time to think about introducing these products to help improve the overall appearance and quality of the skin.”
As Hunwick says: “We don’t want to change ourselves, necessarily. We just want to look great for our age, for who we are.”
7. Skincare As Self-Care
For actress Miranda Tapsell, skincare is more than just a beauty routine—it’s a moment to pause and reset. “Often in my work, I am wearing lots of makeup. There’s something extremely meditative in going, ‘Okay, that’s my day done. Clean slate now. I’m gonna have a new day tomorrow’,” Tapsell says. The future of beauty is more than just aesthetics, it’s about feeling confident in your skin.
Discover the secret to powerful skincare with No7.
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