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Kriti Gupta, marie claire contributor

Kriti Gupta

Kriti began her media career as a teenager managing Facebook pages for local charities. Twelve years on she has now worked across several projects in agency, in-house, publisher, global brand and not-for-profit businesses (Griffith University, PepsiCo Group, ESCAPE, delicious., News.com Checkout and more). She's a social media whiz, influencer guru, and content creator who has led successful campaigns across beauty, lifestyle, hospitality and consumer brands.  But beyond that, Kriti's a self-proclaimed "Creative Media Slashie" with a passion for storytelling on a global perspective, helping brands and audiences understand the fast-paced and rapidly evolving nature of internet culture on the everyday.