There’s no denying we’re spoilt for choice when it comes to Australian fashion brands.
From Kendall Jenner in Bec & Bridge to Bella Hadid in Camilla and Marc and Blake Lively in Zimmermann, every day another famous celebrity is choosing to step out in Australian clothing when their wardrobe options are limitless.
Something that’s just further proof that our women’s labels are second to none, and luckily for us, close to home.
Between up-and-coming labels such as Albus Lumen, Anna Quan and Lee Matthews and luxury legacy brands including Oroton, Zimmermann and Christopher Esber, we’ve rounded up the very best of our home-grown Australian talent.
Below—in no particular order—we’ve listed the 17 most popular labels that call Australia home.
The Most Popular Australian Labels To Know
Sass & Bide
Worn by the likes of Beyoncé, Sarah Jessica Parker, Madonna and Rihanna, Sass & Bide has been a beloved Australian label since the early 1990s. Founded by Heidi Middleton and Sarah-Jane Clarke, the excessively stylish aesthetic is versatile and wearable season after season. Our favourites? Its luxurious everyday staples. From skirts to shirts, Sass & Bide has you covered.
Camilla
Since launching her first collection at Australian Fashion Week in 2004, Camilla Frank’s eponymous brand has become a staple of the stylish Australian’s wardrobe particularly when it comes to resort and swimwear. Camilla is perfect for those who love colour, print and making a statement.
Manning Cartell
Manning Cartell was born from sisters Cheryl, Vanessa and Gabrielle Manning, who joined forces to bring their vision of femininity, strength and beauty to life. With a strong commitment to innovation and sustainability, the brand is accredited by Ethical Clothing Australia and is known for both its luxurious ready-to-wear outfits and celebrity status—including the likes of Kylie Jenner and Jennifer Hawkins.
Alice McCall
Debuting in 2004, Alice McCall’s namesake brand has skyrocketed to success since its inception. Her eye for detail and instinct for design has kept her pieces on the cutting edge of feminine style, finding their way to the likes of Priyanka Chopra to Kacey Musgraves. McCall’s signature flirty designs are unmistakably, bosting intricate detailing techniques and unique craftsmanship, you’ll be coveting this label in no time.
Spell Byron Bay
Every boho girl’s dream label, Spell Byron Bay, was founded by sisters Isabella Pennefather and Elizaneth Abegg after a cult following grew around Isabella’s jewellery (which she sold at the local markets, naturally). Known for its slow fashion ethos and floaty dresses, the label has been spotted on everyone from Alessandra Ambrosio to Vanessa Hudgens.
Realisation Par
You’d be forgiven for thinking cult-label Realisation Par was born in America. But, in actual fact, designers Alexandra Spencer and Teale Talbot started the brand in Melbourne, before it quickly gained a huge international following for its wrap dresses, cute floral prints and the leopard print skirt they can’t keep in stock. With celebrities such as Kaia Gerber, Bella Hadid and Alexa Chung in their corner it’s no wonder stock is always flying off the shelves. An obvious favourite of influencers and supermodels alike, we’re drawn to their form fitting silhouettes and one of a kind fabrics.
Bec + Bridge
Founded in 2003 by Sydney duo Becky Cooper and Bridget Yorston, Bec and Bridge is now more popular than ever. The label boasts celebrity fans such as Kim Kardashian, Gigi Hadid, Hailey Baldwin, Selena Gomez, Kendall Jenner Em Rata and Kaia Gerber—to name but a few—but we know the brand best for their signature party dresses and stylish tailored silhouettes.
ELLERY
Founded by designer Kym Ellery in 2007 as a side project while she was working as a stylist, ELLERY has since gone on to become one of Australia’s most successful fashion labels. Worn by everyone from Rihanna to Solange Knowles, Cate Blanchett and Elle Fanning, ELLERY now shows on-schedule at Paris Fashion Week – something only two Australian designers had been approved to do before (Collette Dinnigan and Martin Grant). In December 2017, ELLERY announced the decision to also show at Paris Couture Week and split the collection between the two runway shows. You’ll probably best know ELLERY from their standout luxury design and decisive avant-garde aesthetic.
SIR.
Directors of SIR Sophie Coote and Nikki Campbell have wowed Australian audiences here and abroad with their quintessential line of seperates, intimates and ready-to-wear. Effortless chic and perinerally stylish, their ultra-feminine silhouettes will have you covered for every occasion. Plus, thanks to the label’s luxurious fabrications and classic shapes, you’ll be gravitating toward their timeless apparel for years to come.
Dion Lee
Founded in 2009 by the Sydney-based designer of the same name, Dion Lee has long been a staple in every Australian woman’s wardrobe. Now it’s also a staple in the wardrobes of Bella Hadid, Kendall Jenner and Selena Gomez. Sorry Bella, but we wore it first. Best known for his experimental construction combined with traditional tailoring, Dion Lee is a pioneer for contemporary Australian fashion. In Dion we trust.
Zimmermann
Founded in 1991 by sisters Nicky and Simone Zimmermann, the fun and feminine label has worldwide acclaim, showing at New York Fashion Week every season. With a huge celebrity fan base, Zimmermann has cemented itself firmly at the forefront of Australian fashion.
Romance Was Born
Sydney-based designers Anna Plunkett and Luke Sales launched Romance was Born in 2005 and since then the exuberant and fanciful label has become an iconic fixture in the Australian fashion scene.
AJE
Fun, flirty and feminine, Aje was founded in 2008 by lifelong friends Edwina Forest and Adrian Norris. It’s the label that oozes cool, with It girls everywhere opting for cute pleated dresses and embellished blouses. Just take one look at their Instagram and you’ll instantly want to throw out everything in your wardrobe and replace it with Aje.
Camilla & Marc
Seen on everyone from Meghan Markle to Kendall Jenner, renowned Aussie brand Camilla & Marc has long been a favourite of women everywhere. The label, started by designers Camilla Freeman-Topper and Marc Freeman, is going from strength to strength. Let’s be honest: You need no convincing, you’re probably wearing it right now.
Gorman
In 1999, Melbourne-based designer Lisa Gorman launched an original eight piece unisex collection with no intention of taking it any further than one collection. Fast-forward 19 years and you have the beloved brand Gorman is now, complete with footwear, accessories and homewares.
Christopher Esber
For over a decade, eponymous label Christopher Esber has been lauded by the industry and consumers alike for his precision tailoring and feminine dresses that are highly coveted from the minute they step off the runway. The award winning designer’s androgynous appeal mixes contemporary design with classic street edge, making this the perfect choice time and time again.
Bassike
Bassike is truly all in the name: high quality, sustainably sourced wardrobe essentials. For classic tailoring, contemporary knitwear, refined outerwear and everything in between look no further than bassike’s natural fabrication and considered designs.
Lee Mathews
What started as a dress-making operation from her kitchen table has turned into a full-fledged contemporary womenswear label loved the world over. Equally functional as they are beautiful, Mathew’s eye for art and design is woven into every timeless piece. Ageless, effortless and oh-so Australian.
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